Optimized Scheduling flow for a Property company system
How I approached a Design challenge from Deluxe Holiday Homes, Dubai
I am approaching this challenge using the 5W1H Product thinking framework
Step 1: Understand the goal (Why)
This is defined in the Brief’s scenario
Step 2: Define the Audience (Who)
This is defined in the Problem statement
Step 3: Understand context & needs (When & where)
This is defined in the Problem statement
Step 4: List ideas (What) & Step 5: Prioritize & choose an idea
This is defined by the expected deliverables
Step 6: Solve (Execution)
User flow diagram
Hifi Desktop UI
Documentation
Components library
Handoff-ready files
GitHub ticket
I approached this challenge using the 5W1H Product thinking framework
Step 1: Understand the goal (Why)
Step 2: Define the Audience (Who)
Step 3: Understand context & needs (When & where)
Step 4: List ideas (What)
Step 5: Prioritize & choose an idea
Step 6: Solve (Execution)
The brief provides some answers. Where there is limited or no provided info, I made assumptions, & validated them with research
Respect, Ownership & Trusted collaboration
Role expectation
Gov-tech | Software design | Data
May - Dec 2024
The Designer tasked is expected to work independently without much guidance, has experience with enterprise software design, Dashboards and very specialized, complex workflows.
The Designer uses data from Product analytics, user feedback from support tickets & primary research; They also align, and deliver work within the constraints of the Engineers.
Overview
Background, Problem, Solution & Impact
Product background & objective
The organization decided to pivot from the v1 built by Engineers which targeted various types of users, and could accept all kind of files.
The captured user behaviour from Product analytics showed friction, and consequently drop-off in critical flows like the Upload UX.
A new primary research was conducted and led to this product vision: a de-scoped app which focuses on a solo user persona (non-technical data folks), and elevates their experience by solving all the reported Usability issues.
Given a de-risked product, highlighted problem areas, and a clear feature list, I came in here - making experiments, designs and iterations to deliver an intuitive, elegant and accessible Desktop app.
Problem framing
Users had troubles understanding how to navigate the product.
The expected behaviour of the design patterns were inconsistent, and outdated leading to them abandoning the app.
Goals
1
Audit current screens, user flows, and suggest improvements; Optimize for Engineering velocity
2
Improve Engagement metrics. Fix the broken UX logic, Design new interfaces, Identify & solve usability problems.
3
Conduct A/B tests - Iterate rapidly with the Engineers & PO; Ship implementation-ready Figma files on tight cycles.
The Result - New Design system + Dashboards
Business Impact & Outcomes
A free course on the redesigned ODE
A new release
Training camps on the ODE
More context
Collaboration, & Constraints
© December 2025